Do you know what your target customer wants? If so, did you know that 66% of those target customers don’t want to see images of dentistry in practice?
If you know what type of content your target audience wants to see, then you can develop a content marketing plan to generate leads and, in turn, increase sales.
Your dental marketing practices should be optimized for your industry and your audience. This can be achieved by reading our tips that follow!
Dental Marketing Practices: Where to Start
It is a good idea to consider your target demographic before looking at marketing options for your dental practice. Is your dental office family-friendly? Is it aimed at seniors or young entrepreneurs?
It’s also important to consider your office’s specialties. Perhaps it’s orthodontics or specialized surgeries. Your USP (unique selling proposition) and your target audience should drive your dental marketing strategy.
Dental Marketing Tactics
Use proven dental marketing methods to bring new dental patients into your clinic. The three listed below are a great place to start.
1. Improve Your Online Presence
When you’re ready to expand your patient base, the first step is to claim your listings on relevant directories.
Your dental office page should be claimed on Google My Business, Facebook, and Yelp as soon as possible. On each platform where your practice is listed, you only need to click the “Claim this Listing” option.
2. Avoid Having a Weak Website
You need a dental website that looks good and is easy to use. If the images on the first page are old, low quality, or unappealing, potential clients may click away before they even get to the second page!
A well-functioning website is one that is easy to use and where patients can quickly find the information they need. It should load fast, and be secure and safe.
Keeping your website up-to-date also helps. People might think your dental practice isn’t reliable or up-to-date on other things if you don’t refresh your content regularly.
3. Lead Generation Strategies
Almost all of your marketing activity should be done with lead generation as the ultimate goal. Generating leads is the most highly-proven way to increase sales.
Your dental marketing strategy needs to not only include elements to generate leads but also to measure them. Research more on dental lead generation. Being knowledgeable on the subject will see your dental practice marketing go from good to great.
You and Your Dental Patients
Improving your dental marketing practices will lead to more feet through your door than you ever thought possible.
The best way to achieve this is through consistency and effort in all your marketing efforts. Remember, no campaign will be an overnight success, so stick to your guns. It will show positive results in the end if you do.
And if you enjoyed this, click on the “more” tab and navigate to our digital marketing section for more great content!
