Adrian Graphics & Marketing was voted the best Sacramento SEO company. The aim of our company is to help local businesses expand their reach, grow and succeed through tailored, professional SEO practices. Links, technical SEO, keyword research, content optimization, rich snippets (Schema) and social media marketing are some of our specialties! We will cover how to implement these strategies in order to improve your website’s search engine rankings in this article. Let’s begin!
Keyword Research
During the optimization process, how should you choose my keywords? The importance of keyword research at this point cannot be overstated. By using professional software to analyze popular keyword phrases, you can discover what words and phrases are searched the most, resulting in potential customers finding your site. Adrian Graphics & Marketing is a respected Sacramento SEO expert, capable of finding the perfect keywords to help you outrank your competitors.
Content Optimization
Optimization of content on your website simply means making it stand out from the rest. In search engine algorithms, which catalog and rank websites based on relevancy, web crawlers catalog and rank pages by the content they contain. By using keywords in headers and headings, bullets and subheadings to drive searchers to your site, creating valuable content and using SEO-friendly metadata, you will be helping to drive traffic to your website.
Technical SEO
Adding search engine-optimized coding to your site will make it search engine-friendly. Among the processes involved is ensuring that all page URLs are unique, including the appropriate metadata, ensuring that broken links are updated on a regular basis if you want to avoid penalties from Google, which could lead to a lower ranking or even a removal altogether. Search engines and users alike are happy with functional sites.
Rich Snippets
Search engine results pages (SERPs) on Google or Bing can show additional information if rich snippets are available for the page. The Rich Snippets give searchers a better idea of what they’ll find before they click through, since they display ratings, reviews, and images within the SERPs. The specialization, in conjunction with Schema Markup, makes it easy for you to provide searchers with the information they desire.
Schema Markup
Rich snippets and other information can be included in pages using schema markup. This kind of HTML tag contains data about the content of a page, such as contact information or reviews. Adrian Graphics is a WordPress design company that specializes in schema markup, including the use of free Google tools and WordPress plugins like Yoast SEO, which makes it easy to optimize your webpages.
Link Building & Backlinking
Google has also imposed stricter guidelines on sites that have spammy backlinks. In order to establish credibility, it’s important to have links from a mixture of high-quality websites, including quality blogs and industry publications. In order to rank higher in the SERP, we can help you build trust with Google by monitoring your backlinking strategy.
Social Media Marketing
Social media is now a major source of product information for consumers, so we provide you with a range of marketing options via social media. We recommend use of platforms like Instagram and Pinterest in addition to Facebook marketing and Google adwords campaigns because they’re more visual than text-based social media sites such as Twitter. We optimize social media posts for results with our SMM experts at Adrian Graphics.
Local SEO
Our services are geared towards helping small and mid-sized businesses be found in Google’s search engine results. Google is known to favor local companies. We can optimize your website and get you reviews on multiple platforms, as well as build out your company profile on sites such as Yelp or Yellow Pages. The SEO Sacramento pros at Adrian Graphics understand the value of local search engine optimization and can help you tailor your content for optimal results.
